Candle Fun Facts



Candles are a Great Business .. Read Below and see why so many are venturing into this business and making it an successful choice for supplementing your income.
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Candle  Fun Facts
  • U.S. retail sales of candles are estimated at approximately $2 billion annually, excluding sales of candle accessories.
  • Candles are used in 7 out of 10 U.S. households.
  • Candle industry research indicates that the most important factors affecting candle sales are scent, color, cost and shape.
  • Consumers are increasingly purchasing candles as a focal point for their home décor, and for aromatherapy-like relaxation and stress reduction.
  • Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.
  • Nine out of ten candle users say they use candles to make a room feel comfortable or cozy.
  • Both men and women consider candles to be an always-acceptable and highly appreciated gift for a wide variety of occasions.
  • Candle purchasers say they view candles as an appropriate gift for the holidays (76%), as a house warming gift (74%), a hostess/dinner party gift (66%), a thank you (61%) and as adult birthday gifts (58%).
  • Approximately 35% of candle sales occur during the Christmas/Holiday season. Non-seasonal business accounts for approximately 65% of candle sales.
  • More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.
  • The majority of U.S. consumers use their candles within a week of purchase.
  • Candles are principally sold in three types of retail outlets: specialty or gift shops;department and home décor stores;mass merchandisers (discount stores, drug store chains, grocery stores, etc.)
Fragrance Trends
Americans have a passion for fragrance, and scented candles are the number one choice of U.S. consumers for home fragrance.
Make your fireplace a dramatic backdrop by filling it with candles. Or use the hearth for bringing the color, light and warmth of candles to a room. If using scented candles, make sure all are the same fragrance. Candle holders made especially for in-fireplace use are a great way to enjoy the visual pleasure of a fire when it’s too warm for a log fire.
Approximately three-fourths of all candles sold in the United States are scented, and candle manufacturers work closely with fragrance companies to develop scents that can create a special atmosphere for our homes and comfort.
Decor Ideas
Everything seems lovelier by candlelight. Candles can add warmth, style and ambiance to any room in the home.
Whether grouped for drama in the living room, paired in candlesticks on the dining table, or snuggled in colored glass votives on the mantel, candles add elegance and style to homes around the world.
Candlelight can transform the garden or patio into one of your home’s most enchanting areas. Bring a shimmer of candlelight to your patio dining with groupings of  candles.
So this should give you some insight and see how  how a candle business can work for you..

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